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Why Some People Get Picked Early
Nov 30, 2025

Why Some People Get Picked Early

Are you signaling your way in?

Alan Berkson
Alan Berkson
Fast Isn’t the Point
Nov 23, 2025

Fast Isn’t the Point

Moving fast is easy. Knowing where to move is the hard part.

Alan Berkson
Alan Berkson
The Five-Second Test
Nov 16, 2025

The Five-Second Test

People decide whether to keep listening before you’ve said a word.

Alan Berkson
Alan Berkson
The Satisfaction of Relevance
Nov 09, 2025

The Satisfaction of Relevance

The storyteller’s superpower is timing — knowing what someone’s ready to hear.

Alan Berkson
Alan Berkson
You’re Part of an Ecosystem. Act Like It.
Nov 02, 2025

You’re Part of an Ecosystem. Act Like It.

Today, your competitive edge is not speed — it’s sync.

Alan Berkson
Alan Berkson
The Second Curve of Expertise
Oct 26, 2025

The Second Curve of Expertise

Mastery isn’t knowing more — it’s knowing when to unlearn.

Alan Berkson
Alan Berkson
Narrative Myopia — the quietest threat to alignment
Oct 19, 2025

Narrative Myopia — the quietest threat to alignment

The longer a story goes untested, the faster it drifts from reality.

Alan Berkson
Alan Berkson
Make Sure What People See Matches What You Mean
Oct 12, 2025

Make Sure What People See Matches What You Mean

Visibility isn’t the goal. Alignment is. What shows up on the surface tells the truth.

Alan Berkson
Alan Berkson
Optimization Without Story Is Just Noise
Oct 05, 2025

Optimization Without Story Is Just Noise

Get the story right, or no algorithm can save you.

Alan Berkson
Alan Berkson
Smart Doesn’t Stick
Sep 28, 2025

Smart Doesn’t Stick

Attention is easy. Influence is hard.

Alan Berkson
Alan Berkson
What Cuts Through the Noise?
Sep 21, 2025

What Cuts Through the Noise?

Most messages vanish. A few cut through. Here’s why.

Alan Berkson
Alan Berkson
Who Gets to Interrupt You?
Sep 14, 2025

Who Gets to Interrupt You?

Attention is capital. Spend it on your terms.

Alan Berkson
Alan Berkson
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Weekly insights on narrative, strategy, and big questions

The Narrative Intel

Weekly insights on narrative, strategy, and big questions

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