The Narrative Intel
Weekly insights on narrative, strategy, and big questions
Connect
Eleven questions to help you figure out what's working
They're not lost. They just don't have a map.
The market is still meeting last year's version of you
Everyone's building. Nobody's checking the blueprints.
Fifteen minutes of fame was never supposed to be a strategy.
Feature competition is a symptom. The question is what it's a symptom of.
Everyone's optimizing to get into AI answers. Nobody's asking what version of them shows up.
40 years in the making. Today, the book is here.
Brand gets you considered. Being easy to vouch for gets you chosen.
You don't win by being better at someone else's game.
FOS-ness isn't cynicism. It’s executive hygiene.
A year of questions, surprises, and soup.
