The Narrative Intel
Weekly insights on narrative, strategy, and big questions
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Everyone's optimizing to get into AI answers. Nobody's asking what version of them shows up.
40 years in the making. Today, the book is here.
Brand gets you considered. Being easy to vouch for gets you chosen.
You don't win by being better at someone else's game.
FOS-ness isn't cynicism. It’s executive hygiene.
A year of questions, surprises, and soup.
How fluency with new tools keeps edging out business reality
What the game taught me about sensemaking
In the age of AI, the human transfer of tacit knowledge is the ultimate competitive edge.
On waiting, finishing, and making room for what’s next
Where some value gets created but often missed
Sitting with the space between old measures and new ones
