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Make Sure What People See Matches What You Mean
Oct 12, 2025

Make Sure What People See Matches What You Mean

Visibility isn’t the goal. Alignment is. What shows up on the surface tells the truth.

Alan Berkson
Alan Berkson
Optimization Without Story Is Just Noise
Oct 05, 2025

Optimization Without Story Is Just Noise

Get the story right, or no algorithm can save you.

Alan Berkson
Alan Berkson
Smart Doesn’t Stick
Sep 28, 2025

Smart Doesn’t Stick

Attention is easy. Influence is hard.

Alan Berkson
Alan Berkson
What Cuts Through the Noise?
Sep 21, 2025

What Cuts Through the Noise?

Most messages vanish. A few cut through. Here’s why.

Alan Berkson
Alan Berkson
Who Gets to Interrupt You?
Sep 14, 2025

Who Gets to Interrupt You?

Attention is capital. Spend it on your terms.

Alan Berkson
Alan Berkson
Don’t Accept the Defaults
Sep 07, 2025

Don’t Accept the Defaults

Clarity starts when you stop letting someone else decide for you

Alan Berkson
Alan Berkson
Howling Dogs and Shiny Pennies
Aug 31, 2025

Howling Dogs and Shiny Pennies

Two of the biggest drains on clarity

Alan Berkson
Alan Berkson
Adapt. Re-adapt. Repeat.
Aug 24, 2025

Adapt. Re-adapt. Repeat.

Just when you thought you figured it out...

Alan Berkson
Alan Berkson
Why I Keep Writing This Thing
Aug 17, 2025

Why I Keep Writing This Thing

What started as advice became something bigger

Alan Berkson
Alan Berkson
Awareness is the first casualty of convenience
Aug 10, 2025

Awareness is the first casualty of convenience

And the edge is where you notice it—if you’re paying attention

Alan Berkson
Alan Berkson
Business Is Just Jazz with Deadlines
Aug 03, 2025

Business Is Just Jazz with Deadlines

Great teams don’t panic when the plan breaks—they play on.

Alan Berkson
Alan Berkson
The Three Skills That Still Matter Most
Jul 27, 2025

The Three Skills That Still Matter Most

In a world of infinite content, your edge is knowing what matters—and why.

Alan Berkson
Alan Berkson
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The Narrative Intel

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